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Exceleron Communications
Email, SMS and call

Unified Notification System

A single platform for voice call, SMS and email alerts, with text-to-speech, IVR, escalation and an on-demand portal. Deployed at Mobilink; call-based notification deployed at Zong Pakistan.

3Channels
TTSVoice calls
n-levelAdmin hierarchy
SOAPWeb service
The journey

How UNS works

A view of how work moves through Unified Notification System.

1SourceDatabases and tickets2RuleFlick logic3TargetOwners and groups4DeliverCall, SMS, email5EscalateMatrix and retries
01 · Challenge

The challenge

Teams looking at Unified Notification System usually face missed alerts, unclear ownership and rigid rules. Email alone does not wake anyone for a critical fault. Alerts reach groups, not the person who owns the site. Changing notification logic needs developer time. Left alone, these problems slow people down and make results harder to prove.

Missed alerts

Email alone does not wake anyone for a critical fault.

Unclear ownership

Alerts reach groups, not the person who owns the site.

Rigid rules

Changing notification logic needs developer time.

02 · Capabilities

What it does

Unified Notification System covers Call notification, SMS and email, Flick tool, On-demand portal, Management reports and Dashboard in one solution. Each capability below does a specific job, and together they follow the work from source to escalate.

Call notification

Voice templates, IVR, and multiple retries, through an internal IP PBX.

SMS and email

Load-balanced across SMPP and SMTP servers.

Flick tool

Coder-independent rules with a debugger before going live.

On-demand portal

Send emergency messages to people or groups, with delivery details.

Management reports

Scheduled alarm reports in tabular and graphical formats.

Dashboard

Trends, success rates and alerts if a module stops sending.

03 · How it works

How it works

Unified Notification System follows 5 clear steps. Connect to DB2, MySQL, Oracle, SQL, Sybase and ticketing systems. From there, work moves through each stage until the final step: dashboards and logs show what was sent and what succeeded.

  1. Integrate

    Connect to DB2, MySQL, Oracle, SQL, Sybase and ticketing systems.

  2. Define

    Build rules and approval workflows in Flick.

  3. Route

    Node ownership and groups select recipients, with ACL filtering.

  4. Notify

    Deliver by call, SMS or email with retries.

  5. Review

    Dashboards and logs show what was sent and what succeeded.

In detail

Inside the product

A closer look at the main modules of Unified Notification System.

On-demand Portal

  • Generate SMS, email or calls from the web
  • Target people, groups or Active Directory groups
  • See successful and unsuccessful sends
  • Open and close emergency status

Configuration Portal

  • Notification rules and node ownership
  • Internal directory for vendors
  • User hierarchy, groups and settings
  • Notification and system logs

User Self-Service

  • Personal settings by SMS, email or portal
  • Example: silence alerts with "silent 0-9"
  • Team leads assign sites with "own ABC123 user.name"
  • Administrators can enable or disable settings

Dashboard View

  • Trends by hour, day, week and month
  • Notification counts and success rate
  • Last-sent times per module
  • Portlets can be scheduled and emailed
04 · Outcomes

Outcomes

The result is a clearer way of working: call, SMS and email, success and failure details, automated escalation matrix, flick drag-and-drop rules and scheduled management reports. These are the changes teams should expect once Unified Notification System is part of daily operations.

3-in-1Call, SMS and email
On demandEmergency messaging
By SMSUser self-service
TrackedSuccess rates
05 · Audience

Who it's for

Unified Notification System is designed for NOC, Field teams, Directors and Admins. Each group gets something different from it, as the cards below show.

NOC

Automated fault alerting.

Field teams

Site ownership by SMS.

Directors

Personal settings and reports.

Admins

End-to-end web configuration.

06 · AI

AI integrated

Unified Notification System integrates with the Exceleron AI Layer, on-prem or in the cloud, using RAG for grounded answers and MCP to connect tools and data.

07 · Change

Before and after

What changes for your team with UNS.

Before

  • Single-channel alerts
  • Unknown delivery status
  • Manual call trees
  • Developer-made rules
  • Manual reporting

With UNS

  • Call, SMS and email
  • Success and failure details
  • Automated escalation matrix
  • Flick drag-and-drop rules
  • Scheduled management reports
08 · Technology

Technology explained

These are the technologies and formats Unified Notification System works with, explained in plain language.

SMPP
Standard protocol for sending SMS through a message centre.
SMTP
Standard protocol for sending email.
SIP
Standard signalling for voice calls over IP.
IP/E1 PBX
Connection to phone systems over IP or E1 lines.
IVR
Automated voice menus that callers respond to.
SOAP
Web service interface for system-to-system integration.
PULL SMS
Users text a request and receive a report by SMS.
Active Directory
Microsoft directory for users and groups.
DB2
IBM enterprise database.
MySQL
Open-source relational database.
Oracle
Oracle enterprise database.
Sybase
SAP Sybase enterprise database.